In the marketing aspect of a business, there is also a great revolution. This is what Daryl Colwell, MediaWhiz vice president, points out in his statement about content marketing being the future of marketing. From the trend of utilizing accounting software for small business, companies today are starting to jump into the wagon of marketing with online content.

The Content Marketing Institute describes “content marketing” as a technique that creates and distributes valuable content with the aim of attracting and engaging a defined target audience.