Australian SME Business News and Accounting Articles

Despite the advantages of using social media in reaching a wider audience, many Australian businesses fail to recognize this, as revealed in a Telstra research conducted with 1,000 small and medium firms.

According to KPMG partner Malcolm Alder, many Australian businesses are missing out on the benefits of using social media and the chance to hear out what their customers have to say about their services and products.

Social media has grown tremendously popular over the decade. Its reach is enormous that almost every single man of the world’s population has an account on Facebook, Twitter, Flicker, and MySpace. And why not?

The advantages of having such accounts cannot be underestimated. People are able to reach old friends from several years back and friends who are at the other end of the globe. Individuals are able to connect with families and relatives that they have not even met. People, in fact, use the social media to start up their small online business. And with this last statement, why not business owners acknowledge the fact that the social media can also be used for their transactions?

Do you have a small business online?

With social media sites reporting users in billions of numbers, one cannot be wrong to presume that social media sites have gone viral.

Nowadays, with these billions of social media users, having no social media presence could now mean a slow death to your site. If you have a small business accounting software and you haven’t brought it into the social media craze, this would not do anymore.

Now, having no online social media presence even for those big accounting on line businesses is no longer an option as having a website and online presence is not anymore enough in this competitive world of internet marketing.