A new Sand Hill Group survey reveals that over the next 12 months, it would be cloud computing and Software-as-a-Service (SaaS) that will be driving the largest amount of spending in the software industry.
There were more than 100 software company CEO’s and CFO’s who were interviewed for the Software CEO/CFO Outlook 2011study. They are expecting that their companies will grow by at least 20 per cent in 2011. Accordingly, hiring is also expected to increase.
After the economic recession in 2008 and 2009, the accounting software for businesses industry still continues to pull itself out of the meltdown. But there is a vibrating positivity as the survey respondents are seeing that more than three quarters of them are already back to pre-recession growth levels in 2011.