Social media has grown tremendously popular over the decade. Its reach is enormous that almost every single man of the world’s population has an account on Facebook, Twitter, Flicker, and MySpace. And why not?

The advantages of having such accounts cannot be underestimated. People are able to reach old friends from several years back and friends who are at the other end of the globe. Individuals are able to connect with families and relatives that they have not even met. People, in fact, use the social media to start up their small online business. And with this last statement, why not business owners acknowledge the fact that the social media can also be used for their transactions?

Here are important tips to consider when using social media for one’s small business.

1. Before anyone signs up their business for a social media account, it is important for the owner to assess the type of product that is being sold or promoted. And chances are, there will be a greater market that can be targeted since there are millions who have such accounts.

2. Now is the time to sign up for an account. Facebook is the site that allows the business owner to create a business page. In fact, this can be done through the personal account of the owner. And when this is the case, the owner can more conveniently manage the account and not miss out on notifications and other updates.

3. Engage a social media manager. When one signs up for a number of social media sites, keeping up with all the notifications can be a daunting task. So before inviting friends and “likers”, it would be better to sign up for free to HootSuite and Ping.fm as these allow the user to manage all accounts in a single site. Messages are scheduled for deployment so that the user can still do other things while still getting advertised. And when the page has already reached greater transactions, then SproutSocial.com, which charges $49, may be contacted.

4. Next thing to do is to post updates. No user will follow a site that is empty and has nothing to show or sell. Updates would have to include profile of the company, situation of the industry, and some pictures and blogs for the guests to see and read.

5. Finding friends and followers comes next. Friends can be found by simply typing in some keywords. For example, if the target followers are pilots, then “pilot” has to be entered. The word “flying” can also be searched.

6. Engage followers and friends. It is important to remember to make friends and connections a primary priority. When inviting friends and followers, establishing rapport is very important. For example, when requesting to be a friend or follower, write a simple message introducing oneself.

7. Provide support. When client has a complaint or some comment, it is best and proper to answer that issue. This would make the customer or follower feel comfortable and valued.

8. Notice feedbacks. The customers are the owner’s patrons so value each feedback they have and base improvements on these.

Every business will grow when engaged in social media sites. And when this happens, there would now be the need for bookkeeping and accounting services. And when thinking about accounting software, think Shoebooks.com.au, Australia’s leading provider of accounting software.


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