It is undeniable that social media like Facebook and Twitter have very strong reach considering that about 1/3 of the population of the entire United States of America has a Facebook account. And if it is a very useful tool for connecting with friends and family, why not utilize it for business purposes?

Yes, businesses can also benefit from Facebook. Though accounting software for small business are still among the most important tools, Facebook can also be a way to increase sales and reach more probable customers. How to do this? Here are some ways.

  • Plan and strategize. When a business opens its Facebook account, the process does not stop there. Effective businesses create plans and strategies to make the account or page work. The business owner should prepare what to place in the account and how it aims to entice or attract its target market.
  • Utilize custom tabs. Business owners today may be considered luckier as they are able to afford using custom tabs. These are those shiny and sharp customize page tabs that are being used by big businesses.
  • There should be interaction. In order to attract customers to read and go through a business page, there should be a lot of interaction. This could be in a form of contests, raffle draws, questions and answers, and giving of freebies.
  • Respond to queries. There is no point in keeping a business page that does not reply to queries made by customers. There has to be one person who is assigned to answer questions and keep the page active and alive.

When a business’ page attracts interaction from customers, there is a high chance for the business to grow. And when this happens, it should be ready to address bigger demands as well. And this can be done by utilizing small business accounting software like Shoebooks. Since online business has already been engaged, online bookkeeping should also be adapted.