It has been said that having a website and some social media accounts is one of the most effective ways of marketing your business this year, aside from using accounting software for business for all its transactions. And yes, it reaches a lot of clients, allowing them to post their comments and notes of appreciation for the satisfying service they have gotten from your company. At the same time, it also exposes your business to the negative reviews of people, whether they are true or not.

Since the internet is a very influential tool today, it can have so much effect or impact to your business’ reputation. It has been found out that for 70 percent of the people asked, one important source of advice that they have is the opinion of other customers on a particular brand or business, according to a recent Nielsen poll. This just shows that users are actually reading these reviews and making them the bases if they should engage your company’s services.

Apart from the reviews, Google rankings also say a lot about your business because rankings are also influenced by reviews. When you have positive reviews, your business will rank higher in search engines.

Also, according to Michael Luca’s paper that focuses on Yelp’s restaurant data and reviews, there are three impacts of consumers’ reviews of restaurants. One is that a 5 percent to 9 percent increase in revenue can be seen when a restaurant gets a star. Second is that such rating only has an impact on restaurants that operate independently. And third is that as Yelp has reached a wider customer-base or user-base, more chain restaurants are losing their market share.

Therefore, it is important to keep your customers satisfied by employing only the best strategies for your business and that includes using accounting software for small businesses. Such software, which are available with Shoebooks, can assure that all your transactions are accurate, including those that involve your customers and employees, ensuring everyone is satisfied.

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